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This case study illustrates how I helped a startup expand to other platforms. 

Company Type: Startup
Product: Mental health
Business model: Freemium with content subscriptions and purchases
Company size: < 10
Duration of engagement: 2 months
This case study demonstrates the following skills:
  1. I first understand the goals clearly. In this case, the founder saw that the platform they're running on has a limited market potential, and so wanted to expand the same product to different platforms. We're often in a rush so we start executing without clarity on goals, but that's like getting in your car and driving without knowing where you're going.

  2. I'm able to begin with a vague requirement like this and bring clarity over the course of the engagement.

  3. I generate multiple options and filter them according to various criteria like development time, UX, product, and business risk. This results in a better outcome than blindly executing the first idea one happens to come up with. Go broad, then filter, then go deep.

  4. I work in a collaborative manner, considering the founder's own idea as one of the options. When I rejected it, I gave him a reason and got buy-in from him to discard his idea.

  5. I'm able to think outside the problem as defined, which was to port the same product to different platforms, and ask if the founder is open to building a completely different product that nevertheless achieves the same goal. I brought this up because that was the only possibility that worked on one of the given platforms.

  6. Once the list of options is filtered down to two, which the client agreed on, I was able to build a proof of concept in a day, to bring confidence to everyone.

  7. After that, I was able to execute with high productivity, building a launchable version in a fortnight. The founder decided to launch a full-featured version instead, but I still prefer to give him the choice on whether to launch early.

  8. After that, I built a full-featured version in a month, which took the startup the better part of a year to build.

  9. In a short while, the startup was able to explore the market and conclude that the new platform we expanded to has limited potential. The first goal of a startup is validated learning: learning that something doesn't work quickly and cheaply is a great outcome.

  10. Remember that we selected two platforms, and built the app on one? The startup wanted to build the other one in-house, so we transferred knowledge and disengaged. I'm able to engage with clients in different ways depending on what works best for them, including two different ways of engagement with the same client.

This flowchart tells you how I executed this project at a high level, followed by a detailed flowchart:
Website flowcharts (2).png




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